CEO, Times Lifestyle Enterprise;
Director & Business Head – Brand Extensions, BCCL
Sandeep Dahiya is the CEO of Times Lifestyle Enterprise and Director & Business Head for Brand Extensions at The Times Group. Based in Mumbai, Dahiya heads the brand extension business of brands including Miss India, Miss Diva and Femina. Under his able leadership, Bennett, Coleman & Co (BCCL) has extended Femina and Miss Diva into the consumer products space . As the CEO of the Times Lifestyle Enterprise, Dahiya is responsible for exploring and driving growth for the venture, while continuing to lead Brand Extensions at BCCL. He has been instrumental in the launch of Femina Flaunt into the beauty salon segment.
Dahiya last held the position of Senior Vice President & Business Head – Consumer Products at Viacom18, where he spent close to 8 years. At Viacom18, he worked in multiple-functions across the group – consumer products, communications, and corporate affairs. Under Dahiya’s leadership, Viacom18’s consumer products business grew many-fold today to span across more than 50 categories. He also headed Communications for Viacom18, across all its businesses.
Prior to joining Viacom18, Dahiya had stints with Genesis Burson Marsteller, Indya.com and Clea PR.
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